Avoid Graphic or Explicit Language: Words like "rape," "victim," or other graphic terms should be used with caution and in context. Use "survivor" instead of "victim" to empower the individual, and be mindful of the language used to describe any form of violence.

Use Appropriate, Respectful Terms: When referring to the trauma, it’s encouraged to use terms like "gender-based violence," "assault," or "abuse," which are less triggering and more focused on the broader social issue rather than specific, explicit acts.

Focus on the Narrative of Recovery and Justice: Always frame the conversation around the survivor's courage, the work of advocacy, and how communities can come together to support victims of violence. As a campaign, we aim to engage men and boys in support, prevention, education, and advocacy work.

Gender-Based Violence: Refer to the central issue in the film as gender-based violence, a term that encompasses various forms of abuse and that focuses on the systemic nature of these issues.

Empowerment Over Tragedy: Frame discussions around the film emphasizing Kiran’s agency, courage, and empowerment. Rather than focusing solely on the trauma, highlight Kiran’s resilience and the transformation of pain into action.

Image Usage: Any images from the film should adhere to the campaign’s guidelines and reflect the film’s themes of healing, resilience, and empowerment. You may only use images provided by the #StandWithHer Campaign, Any other Images used in the film are protected by copyright, and will require permission to use them.

Prepared Statements: Ensure that all press materials, interviews, and conversations with the media are consistent with the campaign’s values and the language outlined here. Avoid using sensational or explicit terms. Speak about the film's impact on advocacy, awareness, and social change.

Quote Usage: If quoting individuals, ensure that their words align with the respect and empowerment principles central to the campaign. Always seek approval from the #StandWithHer those involved before using their quotes in public-facing materials.

Please review any language or imagery used in promotional materials for the campaign with the #StandWithHer campaign team. We will work with you to ensure the content is respectful and aligned with the film's and campaign’s ethos.

Spread Awareness: Share the resources #StandWithHer and other organizations in your community provide. Amplifying that support is available can encourage others to seek help when needed.

Get Involved: Volunteer with local organizations that support survivors of gender-based violence. You can contribute in many ways, from providing direct support to helping with outreach and education.

Male Survivors of Abuse: We recognize that gender-based violence impacts people of all genders. Men and boys who experience abuse may also benefit from the same services provided to women. Many organizations, including 1in6 and The National Domestic Violence Hotline, provide resources specifically tailored to male survivors.

Positive Masculinity Support: If you are a male ally or want to learn more about promoting healthy masculinity, we encourage you to look into programs that focus on understanding consent, positive masculinity, and supporting survivors of abuse.